Introducing One-Time Password in the User App
The Problem:
We're officially introducing the One-time Password (email code) login option on the /login page in the ChargeWise User App.
The goal?
This is a rescue path mechanism for drivers who forgot their password.
We observed a slight percentage of bounce rate on our login page, which is primarily coming from EV drivers who completed signup in an in-app browser (WebView) and later couldn't log in from their native browser because they didn't remember their password.
After confirming the bounce diagnosis and reviewing the current user behavior data, it turned out that the dominant failure mode is forgot-password among users with existing accounts, not no-account-at-all confusion. That makes OTP the right intervention.
The Solution:
OTP provides a zero-friction re-entry path in a 3 easy steps:
- enter email → 2. receive code → 3. log in.
However, the current password form stays for users who remember their credentials, but OTP is a peer option - not a buried text link.