Automated Email Messages
The ChargeWise Intelligent Rewards Platform has pre-built mechanisms for user engagement and activation. An example of such a mechanism that we implemented just recently, as part of our Q2 2026 Product Roadmap, is the feature that allows for sending automated email messages.
Just a hint 💡The "Automated Email Messages" feature is just the foundation for our dedicated outreach engine that we'll be introducing by the end of Q2 2026 as well. It's a feature that will enable the Admin Owner to configure and run campaigns via 3 dedicated channels, either in combination or on a completely separate basis:
- Emails ➡️ engaging the EV driver directly by sending them custom campaign messages straight to their e-mail inboxes.
- ChargeWise PWA/in-app push notifications ➡️ messages that are sent simultaneously, before, or after the dedicated campaign has started/ended directly to the EV driver via the ChargeWise app.
- White-label EV Charging app that the EV drivers are using ➡️ unifying the EV drivers' experience and building a cross-platform messaging platform for outreaching them effectively is key. This is why we're also doing some custom integration and are involving this vehicle as well.
As part of the first iteration of this feature, there are a total of 5 different variants of the e-mail messages we implemented. Below, we've shared some general information and examples on every one of them for a better understanding and context.
I. Active Driver Weekly Summary:
- Variant A = send when
points earned > 0:
|
State |
Hero |
Intro |
Callout |
CTA |
| Has rewards eligible to redeem | +{points} points earned this week |
Either "Nice work this week with {company }! You logged {X } Charging Sessions... (if sessions_count >0 " or "Bonus points have landed in your balance..." (if no sessions). |
🎁 {N} reward(s) ready to claim - "Don't let them sit idle." |
Redeem Rewards |
- Example:
- Variant B = send when
points earned > 0:
|
State |
Hero |
Intro |
Callout |
CTA |
| No Rewards eligible yet | Same | Same | ⚡ Keep the Streak Going - "Every charge brings you closer to your first reward." |
See Rewards |
II. Activation Nudge e-mail message:
These are sent when points_earned = 0. There are 3 sub-states implemented at this stage based on what the EV driver still has to work with:
- Sub-state 1:
|
State |
Hero |
Intro |
Callout |
CTA |
| Has eligible rewards (balance =/> a reward theey qualify for) | {balance} / "points ready to redeem" |
"No new points this week with {Company>}..." |
🎁 {N} reward(s) within reach now. |
Redeem Rewards |
- Sub-state 2:
|
State |
Hero |
Intro |
Callout |
CTA |
| Has balance but no eligible rewards yet | {balance} / "points ready to redeem" |
Same | ⚡ Charge this week to redeem sooner. |
Start Charging |
- Sub-state 3:
|
State |
Hero |
Intro |
Callout |
CTA |
| Empty account (no balance, no rewards) | Let's go / "Your rewards are waiting" |
You're set up with company>... " |
⚡ Start Earning today |
Start Charging |
- Example:
