Automated Email Messages

The ChargeWise Intelligent Rewards Platform has pre-built mechanisms for user engagement and activation. An example of such a mechanism that we implemented just recently, as part of our Q2 2026 Product Roadmap, is the feature that allows for sending automated email messages. There's no manual configuration that the Admin user has to do. The ChargeWise system does the magic by itself without the need for any administrative intervention.

Just a hint 💡The "Automated Email Messages" feature is just the foundation for our dedicated outreach engine that we'll be introducing by the end of Q2 2026 as well. It's a feature that will enable the Admin Owner to configure and run campaigns via 3 dedicated channels, either in combination or on a completely separate basis:

Emails ➡️ engaging the EV driver directly by sending them custom campaign messages straight to their e-mail inboxes.
ChargeWise PWA/in-app push notifications ➡️ messages that are sent simultaneously, before, or after the dedicated campaign has started/ended directly to the EV driver via the ChargeWise app.
White-label EV Charging app that the EV drivers are using ➡️building a cross-channel messaging platform for reaching them effectively is key. This is why we're also doing some custom integration and are involving this channel as well.

As part of the first iteration of this feature, there are a total of 5 different variants of the e-mail messages we implemented. Below, you can find more information and examples for each to better understand and put them in context.

I. Active Driver Weekly Summary:

Variant A = send when points earned > 0:

State	Hero	Intro	Callout	CTA
Has rewards eligible to redeem	`+{points} points earned this week`	Either "Nice work this week with {`company` }! You logged {`X` } Charging Sessions... (if `sessions_count >0` " or "Bonus points have landed in your balance..." (if no sessions).	🎁 `{N} reward(s) ready to claim` - "Don't let them sit idle."	Redeem Rewards

Example:

ChargeWise - Driver Weekly Summary Message Example - Nice Work

Variant B = send when points earned > 0:

State	Hero	Intro	Callout	CTA
No Rewards eligible yet	Same	Same	⚡ `Keep the Streak Going` - "Every charge brings you closer to your first reward."	See Rewards

Example:

ChargeWise - Driver Weekly Summary Message Example - Keep the Streak Going

II. Activation Nudge e-mail message:

These are sent when points_earned = 0. There are 3 sub-states implemented at this stage based on what the EV driver still has to work with:

Sub-state 1:

State	Hero	Intro	Callout	CTA
Has eligible rewards (balance =/> a reward theey qualify for)	`{balance}` / "points ready to redeem"	"No new points this week with `{Company>}` ..."	🎁 `{N} reward(s) within reach now.`	Redeem Rewards

Example:

ChargeWise - Activation Nudge Email Message Example

Sub-state 2:

State	Hero	Intro	Callout	CTA
Has balance but no eligible rewards yet	`{balance}` / "points ready to redeem"	Same	⚡ `Charge this week to redeem sooner.`	Start Charging

Example:

ChargeWise - Activation Nudge Email Message - Charge This Week to Redeem Sooner

Sub-state 3:

State	Hero	Intro	Callout	CTA
Empty account (no balance, no rewards)	`Let's go` / "Your rewards are waiting"	You're set up with `company>` ... "	⚡ `Start Earning today`	Start Charging

Example:

ChargeWise - Activation Nudge Email Message Example - Let's Go

Automated Email Messages

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